Playbook

The Small Biz Data frameworks.

Seven visual playbooks we use with every client — from a first data audit through governance of the AI tools you eventually rely on. Free to read, no email required.

Small Biz Data framework

Building your business data foundation.

The journey from a messy data state to a structured foundation — establishing permanent standards and security protocols for AI readiness.

The discovery phase
Mapping & cleaning.
Inventory every system and file.

Map every data source — spreadsheets, email inboxes, POS, and even paper files.

Restructure for a "CPA-grade" chart of accounts.

Target under 50 active accounts so financial reports stay clear and functional.

Designate a "source of truth" for customers.

Pick one system (CRM or billing) that "wins" whenever customer records overlap.

Risk
Critical action
Data loss
Every system has a cloud or local backup.
Access control
Revoke credentials for former employees immediately.
Privacy
Stop using free-tier AI tools for sensitive data.
The governance phase
Standardizing & securing.
Implement "side of the road" naming standards.

Use YYYY-MM-DD for dates and consistent formats for filenames and addresses.

Document the top 3 "hurt most" processes.

Identify workflows that would break if a key employee left tomorrow.

Establish a same-day departure protocol.

Revoke access to every system the day an employee leaves — without exception.

Turn MFA on for every business-critical account.

Payroll, accounting, email, banking. If the account can move money, it needs a second factor.

Vet AI vendors on data-handling.

Confirm your inputs aren't used to train the vendor's models before pasting anything sensitive.

Engagement framework

Your roadmap to AI-ready data.

Three tiers of service, six pillars of scope, and an ongoing cadence that keeps your systems fresh long after we hand off.

Tier 01
Data audit
Tier 02
Cleanup & setup
Tier 03
Ongoing advisory
The six pillars of scope
Foundation
Financial ops
Sales
Internal ops
Reporting
Governance
Long-term integrity
Asset register & maintainers.

Every tool, every dataset, and every dashboard is tagged with an owner. The original workbook is always yours — a permanent reference for your business.

The ongoing cadence
Weekly, monthly, quarterly.
Weekly
Pull metrics & owner's report
Team / Fred
Monthly
AI quality spot-check
Team / Fred
Quarterly
Permissions & access audit
Team / Fred
Financial operations

Your AI-ready financial operations roadmap.

From manual bookkeeping to a structured, AI-assisted system for optimized cash flow, faster closes, and automated collections — with human oversight.

Foundational setup
Data intake & categorization.
AI-assisted bookkeeping setup.

AI suggests categories based on vendor maps; humans review and correct until you hit 90%+ accuracy.

Centralized "bills@" intake.

A single "bills@" email eliminates missing receipts and fragmented approval trails.

Smart approval thresholds.

Set specific dollar limits for new vs. existing vendors — control without bottlenecks.

Accuracy baseline
50
Test batch
≥90%
Correct categorization
85%
Accuracy to go-live
Strategic management
Forecasting & performance.
13-week rolling cash forecast.

Run Base, Optimistic, and Conservative scenarios to predict cash cushions accurately.

The 10-day monthly close.

Accelerate reporting with an 18-step checklist and AI-drafted variance commentary for owners.

4-tier automated collections.

Transition Soft → Friendly → Urgent → Firm reminders based on custom past-due day counts.

Collections cadence
Soft
Day 1
Friendly
Day 15
Urgent
Day 30
Firm
Day 45
Customer & sales framework

From messy data to AI-ready sales.

Codify your voice, score every lead, and commit to a response cadence so AI-drafted follow-ups sound human and land on time.

Section 3.1
Codify the human voice.
The voice spectrum.

Capture your formality, warmth, and directness so AI drafts stop sounding like a generic marketing bot.

The top 20 questions.

Centralize the repeat customer questions into an approved FAQ so your team and your AI answer the same way.

Voice sliders
Formality65
Warmth78
Directness42
Sections 3.2 – 3.5
Lead scoring & sales action.
5-dimension lead scoring.

Rate every inbound lead on Fit, Need, Budget, Timing, and Channel — one number the whole team trusts.

Tiered response targets.

Hot in 1 hour, Warm in 4, Cool in 24. Response speed is a conversion input, not a nice-to-have.

The 10-field discovery intake.

A 5-minute post-call form gives AI the raw context it needs to draft proposals that don't miss.

HOT
12–15
Within 1 hour
WARM
8–11
Within 4 hours
COOL
4–7
Within 24 hours
Internal operations

Mastering your internal operations.

A guide to the "behind-the-scenes" systems required to move from messy data to structured, AI-ready operations.

Systems
Core operational foundations.
Legally compliant meeting intelligence.

Use tools like Fathom or Otter to automate notes — with strict adherence to all-party consent laws.

Quality-first hiring & onboarding.

Focus on candidate qualities over skills and get every offer letter attorney-reviewed.

Proactive contract governance.

Audit for "red flags" like uncapped auto-renewals and set calendar reminders 90 days out.

Specialized
Industry-specific optimization.
Data-driven inventory control.

Replace gut-feel ordering with sales-velocity analysis and calculated reorder points per SKU.

Formalized dispatch protocols.

Document unwritten dispatcher rules and emergency protocols to cut drive time and stockouts.

The internal operations score.

Aim for 100% action-item capture per meeting and under 2 hours of admin time per new hire.

Business intelligence roadmap

From chaos to AI-ready insights.

A four-pillar approach for small business owners: turn scattered information into a structured, queryable, and actionable reporting system.

The foundation
Building a digital brain.
Centralized knowledge base.

Move information from emails and sticky notes into a searchable platform like Notion or SharePoint.

Maintenance is the lifeblood.

A knowledge base is only useful if one owner runs monthly and quarterly audits on it.

The AI layer (document Q&A).

Once 20+ pages are documented, tools like Claude or GPT can answer questions directly from your data.

The command center
Visibility & awareness.
The "top 5" Monday metrics.

Revenue YTD, new leads, customer satisfaction, operational efficiency, cash flow — every Monday, without fail.

AI-driven performance commentary.

Move beyond raw numbers to "Fact + Why + Action" commentary generated by AI on top of your metrics.

Competitive & regulatory watch.

Establish a briefing cadence to track your top 5 competitors and critical legislative changes.

Rev
YTD
Leads
New
CSAT
%
Ops
%
Cash
+
AI governance cycle

Protecting your business post-deployment.

AI is not "set and forget." Three pillars — evaluation, access control, and quality monitoring — prevent data breaches, financial waste, and accuracy drift.

Vetting & security
The foundation.
The 7-dimension tool scorecard.

Score every tool 1–5 on fit, privacy, cost, integration, stability, contract, and team fit.

Data privacy is the dealbreaker.

Any tool that trains on your PII or financial data fails automatically — no exceptions.

Quarterly access audits.

Revoke stale credentials, confirm recovery emails, and eliminate unvetted free-tier tool usage.

Score interpretation
28–35
Strong candidate
Proceed with pilot
20–27
Conditional
Proceed only if risks are mitigated
< 20
High risk
Do not proceed
Quality & performance
The maintenance.
Monthly accuracy spot-checks.

Manually verify 10–20 AI outputs against ground truth to catch silent accuracy drift.

The 3-strike prompt rule.

If an error appears 3+ times in the log, update the prompt immediately — don't wait.

Measure real-world ROI.

Quarterly reviews track hours saved, accuracy trends, and the financial impact of every tool.

Ready to make your data actually useful?

Book a free 30-minute assessment. We'll walk through your current data situation, spot the highest-leverage fixes, and give you a clear path forward — no commitment.

No commitment · No technical jargon · 30 minutes