Catalog & Product Copy
Drafts product titles, descriptions and collection pages in the brand voice from SKU attributes
Stays out: Supplier costs and margins
E-COMMERCE
Get Your E-Commerce Data AI‑Ready
The E-Commerce Pack is how Small Biz Data works with online sellers: Shopify and WooCommerce brands, and sellers who also sell on Amazon or other marketplaces.
Who It's For
Sell mainly on their own Shopify or WooCommerce store, take payments through Shopify Payments, Stripe or PayPal, and email customers through Klaviyo or Mailchimp.
What We Measure
Net Sales
Gross sales minus discounts, refunds and returns
Where It Comes From: Store and marketplace sales reports
Gross Margin After Fees
Net sales minus product cost, platform fees and payment processing, as a % of net sales
Where It Comes From: Books, with fees booked as their own accounts
Contribution Margin per Order
What one average order leaves after product cost, fees, shipping and packaging
Where It Comes From: Books plus order counts
Payout Reconciliation Gap
Store and payment payouts not yet matched to bank deposits, in dollars and days
Where It Comes From: Payout reports vs bank feed
Average Order Value
Net sales divided by number of orders
Where It Comes From: Store reports
Repeat Customer Rate
Share of orders from customers who bought before
Where It Comes From: Store customer reports
Refund and Return Rate
Refunds and returns as a % of gross sales
Where It Comes From: Store reports
Days of Inventory on Hand
How many days current stock lasts at the recent sales pace
Where It Comes From: Inventory counts and sales by SKU
Marketplace Fees as % of Marketplace Sales
Referral, fulfillment and other fees divided by that channel's sales
Where It Comes From: Marketplace settlement reports
Channel Margin
Gross margin after fees, split by store vs each marketplace
Where It Comes From: Books, by channel
Targets are set from your own history, never from industry averages.
AI Assistants We Set Up
Each assistant is a Claude Project set up on your own Claude Pro account with model training off, and drafts are always reviewed by a person.
Customer Replies
Drafts answers to order, shipping, return and product questions for a person to send
Stays out: Full customer contact and payment details
Monthly Margin Review
Turns the month's sales, fee and inventory exports into a plain-language margin and channel summary
Stays out: Bank login details or account numbers
Review Summary (optional)
Summarizes the month's product reviews into themes, issues and quotes worth asking permission to use
Stays out: Reviewer contact details
What Stays With You
Small Biz Data organizes and connects the store's data. It does not give legal or tax advice, and customer payment details never go into an AI tool.
How Ready Is Your Business?
Twenty yes-or-no statements written for E-Commerce. About five minutes, nothing to sign up for.
Other Industries
- Trades & Home Services
- Construction Contractors
- Restaurant Groups
- Real Estate Brokerages
- Property Management
- Financial Planning & Advice Firms
- Insurance Agencies
- Law Firms
- Accounting Firms
- Architecture & Engineering
- Marketing & Creative Agencies
- Staffing Agencies
- Higher Education
- Nonprofits
- Veterinary Clinics
- Industrial Equipment Sales
- Small Manufacturers
Ready to Make Your Data Actually Useful?
Book a free 30-minute assessment. We'll walk through your current data situation, spot the highest-leverage fixes, and give you a clear path forward — no commitment.
No commitment · No technical jargon · 30 minutes